Meet Judith

Virtual Finance Director and Profit Expert for SMEs

I work with small businesses and sole traders at all stages, from set up to well established and everything in between.


My area of expertise is finance. I work closely with business owners and key team members providing bespoke advice, guidance and support on the money side of the business helping individuals to understand the numbers, increase profitability with the ultimate aim of growing a sustainable business.

Money is the ‘oxygen’ of any business. Everything always come back to the money. Without money a business goes under, and with poor cash management a business will go under very quickly (sometimes literally overnight). One of the most common reasons why businesses fail is finance related – whether that be run out of cash, poor spending choices, lack of processes, lack of planning or wrong pricing strategy.